Samsung commands a 45% market share of the high-end TV market

2024-04-15 15:50:33

With QD-OLED, WOLED, miniLED LCD, and a full range of large-sized TV models, Samsung Electronics dominated the segment for high-end TVs last year, according to Counterpoint Research. LG Electronics still commands more than 50% of the OLED TV market, but Samsung is growing rapidly in OLED TVs. Samsung's rekindled interest in OLED TVs helped it achieve a 45% market share in 'premium TVs', or high-end TVs, last year, according to a report by market research firm Counterpoint Research, which recently acquired Display Supply Chain Consultants (DSCC). LG ranked second with a 20% market share, TCL third with 11%, Hisense fourth with 11%, and Sony fifth with 5%.